Wednesday, April 9, 2008

Web Designing and SEO............in conflict?

Yes, you read it right. Web designing and Search Engine Optimization can be in conflict with each other along some significant lines.

At times, web developers pay more attention to the design of a website than to how people can actually find the site via search engine. They put so many aesthetics on the homepage, making it lavish and attractive for the people who views it. They just rely on advertising to increase their traffic. Surely this can be a good strategy because the cost of putting people to do search engine optimization can be minimized.

But for SEOptimizers, the way to increase the traffic and probably sales is by way of optimizing the performance of a site in search engine results through keywords, link-building, blog postings, among others. There is no need to exaggerate the design and style of the site, yet, the quality of traffic can still be sustained.

However, in this superficial world, it is inevitable for a web developer to take for granted the form of the web site. Whichever is more attractive and pleasing to the eyes, then that will be viewed more often than those with less in looks!

On the other hand, how can one visit a site if it is not performing well in the search engine results. I do not think that advertisement, whatever the mode is, is enough to insure the traffic of the site. SEO serves a purpose on why in the first place it comes into the surface of the IT industry, and so, it should also be given consideration. Furthermore, if the site is over-embedded with designs and graphics, it also poses a problem in downloading the site. Downloading often becomes lenghty and it makes the surfers irritated.

Well, after all, it is unnecessary to devise an experiment as to which is really more important in increasing a site's traffic- Web designing or SEO? Anyway, to resolve this issue, it is unnecessary to strictly pick one, rather, it would be more viable to optimize both because they are not mutually-exclusive in the first place.

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