How important seo really is? Is it just a means to an end, or is it an end in itself?
Most people today don't have enough understanding as to the character and fundamentals of search engine optimization. If a link builder is being asked as to what kind of work he or she is into, answering "I'm a member of a search engine optimization team" would probably raise more inquiries rather than answering what is being asked. "What does it do?" would follow and there you are, explaining all the basics about the virtual world and trying to locate the position of search engine optimization to an average mediocre individual. Can you see some difficulties? It's not basically the same like when you answer "I'm an architect, or I'm in the legal profession" where people can understand intuitively your position and role in this complicating and highly-modernizing society.
Surely link building, SEO, outsourcing and all other professions and businesses in information technology are still young fields that flourish just in the past few decades and polished in recent years. The people in general go on with their lives without noticing the flourish of IT industry. Of course they are familiar with the internet, youtube, call centers, etc. but they lack a thorough understanding of this emerging industry.
So what must be done with this? It is not necessary to have conscious efforts in explaining the public that the IT industry is like this or that, but what is more important is to make it more relevant to the everyday life of the people. That would mean to let the industry present itself to the world just like how SEO helps businesses to prosper. By serving their purpose, the IT industry and all its subfields can eventually inform how important they are in this world where the transfer of information and the conduct of transactions become revolutionized.
At the end of the day, what is still be measured is not how much traffic a website can get or how high is the ranking of a web page, but how does the sales increased after companies seek professional help in optimizing their web sites. It's like saying, the role of SEO and the IT industry in general is more of an accessory if viewed from a conventional way of thinking. However, form a post modern perspective, the industry is crucial for companies and organizations who wants to survive in a competition which is always elevated to another level.
Most people today don't have enough understanding as to the character and fundamentals of search engine optimization. If a link builder is being asked as to what kind of work he or she is into, answering "I'm a member of a search engine optimization team" would probably raise more inquiries rather than answering what is being asked. "What does it do?" would follow and there you are, explaining all the basics about the virtual world and trying to locate the position of search engine optimization to an average mediocre individual. Can you see some difficulties? It's not basically the same like when you answer "I'm an architect, or I'm in the legal profession" where people can understand intuitively your position and role in this complicating and highly-modernizing society.
Surely link building, SEO, outsourcing and all other professions and businesses in information technology are still young fields that flourish just in the past few decades and polished in recent years. The people in general go on with their lives without noticing the flourish of IT industry. Of course they are familiar with the internet, youtube, call centers, etc. but they lack a thorough understanding of this emerging industry.
So what must be done with this? It is not necessary to have conscious efforts in explaining the public that the IT industry is like this or that, but what is more important is to make it more relevant to the everyday life of the people. That would mean to let the industry present itself to the world just like how SEO helps businesses to prosper. By serving their purpose, the IT industry and all its subfields can eventually inform how important they are in this world where the transfer of information and the conduct of transactions become revolutionized.
At the end of the day, what is still be measured is not how much traffic a website can get or how high is the ranking of a web page, but how does the sales increased after companies seek professional help in optimizing their web sites. It's like saying, the role of SEO and the IT industry in general is more of an accessory if viewed from a conventional way of thinking. However, form a post modern perspective, the industry is crucial for companies and organizations who wants to survive in a competition which is always elevated to another level.
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