When one speaks about graphics design, it does not only mean the images and styles a designer crafted on any particular medium. There is something more to it which is often neglected by most, if not all, graphic designers who are still novices in the field.
The images produced by graphic designing, whether in prints or in the web, serve as a vehicle in transferring an idea from one point to another. In the case of professional graphic designers, they try to convey what a client wants to drive home to a prospective audience. They make use of images and texts which represents the personality of a company and the products or the services it offers. Hence, it is a form of passing information that can be subject to varying interpretations depending on how a designer uses images and themes in representing something, and the kind of perception the audience have towards the design.
On the part of the designer, the images and lay-outs used in web designing can be arranged with the client’s idea as to what kind of impression they want to convey to the public. Simply put, they are responsible for what kind of image will be developed and the consequent effects it has to the people who view it. This implies that they are socially responsible for the design and the images they create. How might the public would take it is something that must be given consideration. Hence, graphic designing must not only be viewed as simply a tool to popularize a company’s web site, products, and services, with the specific aim to increase profit, but more importantly, it should also be seen as a tool to represent the prevailing values and norms in a society. Hence, graphic designing should be carried out with ease and responsibility. No one wants to view obscene and foul images, right? So help me remind designers out there to be socially responsible with their crafts or else expect the attenuation of our moral order. I bet being socially responsible comes with professionalism, so I think we have same ideals. Hence, I guess it won't be a problem for everyone to adopt such attitude :) And I'm sure designers knew this. I'm just here reminding so that it won't fade out of the picture.
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